Profisee is a next generation master data management company that is breaking the mold on how customers think about data management strategies with its easy to use, easy to deploy, enterprise Master Data Management (MDM) platform. Delivered on premises, in the cloud or via hybrid model, Profisee’s best-in-class MDM platform is empowering organizations to innovate faster and transform their businesses.

Once all of the data elements have been standardized, matching strategies can be developed to find any duplicate records, and a single complete master record – the “Golden Record” – can be determined for the matched entity. User-defined mastering rules and processes determine which attributes of matched records from multiple sources will be used to create the Golden Record. Harmonization is the complimentary process of pushing data from a Golden Record back out to source system records for ultimate operational MDM capability.

The combination of mastering and harmonization forms a closed-loop process referred to as “survivorship”, which takes data values from designated authoritative systems and propagates those values to other systems that need them. In this way, Master Data Maestro ensures the establishment and persistence of a single, “true” view of the data across the enterprise.

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